The Best Use Of Social Media
Dec 11,2012 0 Comments
When it comes to small business, time is usually one of the biggest obstacles. Every small business owner I know (including me) would like to have a few hours each day. Since our time is limited, it is important to plan and be productive at every hour. Almost every day, I’ll have 10 hours worth of work and only 5 hours to do. My common plan is to do the most useful things 1st. On a regular basis, I have ne’er had social media.
One of the main reasons I do not spend time using social media because it is lack of return on investment for me. I can almost calculate the ROI of up dollars for other activities, but social media is risky. If I spend an hour engage a target audience, will I see a return on investment? Usually not. If I spend hours writing content, I’ll see a return on investment, almost always. If I had more hours each day, I would definitely use social media more, but at this stage there are better uses of my time.