Can Pinterest Become No. 2?
Feb 23,2013 0 Comments
If asked what the most used social networks in the United States, most of you would immediately appoint Facebook and Twitter, and you’d be right. However, some of you may not realize how the race is for second place.
Pew Survey
On Thursday, the Pew Research Center revealed the findings of a survey conducted in late 2012 and its website project.The American life post-election survey, which focused on the demographics of social media users, in 1802 respondents different. The respondents were asked about mobile phones and fixed, in English and Spanish.
Research shows that the Internet users in the United States, 67% are members of Facebook, while 16% use Twitter. This is somewhat surprising considering Twitter gets almost as much face time and recognition in the media as Facebook.What is even more surprising is that Pinterest is now on the heels Twitters, receiving 15% of Americans connected to the Internet with thematic Favorites. Pinterest is not only the maintenance of its users, but win fairly regularly, already increasing its percentage of users by three since August 2012.
Some interesting details of other agreements concluded by the survey reveal that among Internet users in the 30-49 age group, 72% use a social network. Although this percentage is respectable, it paled in comparison with the group whopping 83% aged 18-29. In addition, while 62% of men are connected to the Internet social networking, women outnumber men in social networks with their 71%.
Pinterest’s Appeal
As research has shown, women are more likely to use social networks, and is the truest on Pinterest, like last year “beards were women 97%. Pinterest, like other social networking sites, has become defined by the content of its users. And American women Pinterest filled with extremely large library of content on everything from fashion and care for cleaning tips, gardening, DIY and crafty projects.
Due to the content of girly, not to be confused by which men usually do not have frequent sight. But the facts surrounding these issues. Is love female Pinterest be enough to beat Twitter in the standings, and keep for more? Or is it possibly Pinterest need to make changes to attract more men into social networks?
[Image via vitaminfix]
